We are a home grown brand which was established in 2017, and the journey started from Instagram with a few followers.I, Nida Afzal the owner of Chains & Charms being a die heart lover of Fashion Accessories and quirky stuff started this venture with some statement and fashion accessories for her, i wanted my thoughts and branding to be showcased, and there came Chains & Charms by Nida. Later on we came up with customised name accessories for both Him & Her which was something very trendy and exclusive and it turned out to be a real hit amongst people pan India.

I started C&C when i was a student and have spent more than four years in this field,One of the best things i learnt,is that if you work hard enough, age and degree cannot stop you. Our main goal was to provide affordable fashion accessories and gifting merchandise to all age groups without drilling a whole in one's pocket. We later on understood and noticed the requirements and interests of our audience and finally introduced a collection with loads of Uber Chic merchandise, Lifestyle Gifts, Colourful stationery, Home Decor and much more from all across the Globe.

Moreover, i pride myself in bringing you a wide variety with topnotch quality and services at Chains & Charms. I am so grateful that i brought up a randomly started Instagram page to a successful legal business on an  E-Commerce platform! and its all because of the incredible support i have received from you all.

That's not all,we look forward to a bright future ahead.

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